The event that I came up with is a marine life exhibition that showcases some water-type Pokémon and their real-life counterparts from the Canadian marine ecosystem. The content was mostly comparing how similar they are in terms of appearance and characteristics. I chose a pamphlet to based the the amount of the required text and the event content. It will be a small and special pamphlet as the event is targeting children and parents, so it should be easy and exciting for them to hold.
I chose the Pokémon Wailord to be the feature of the event because one of the main attraction of Beaty Museum is the blue whale skeleton. The pamphlet itself is based on its appearance. Each page was 5.5 x 8.5" (half of a letter-size paper), the total length was approximately three letter-sized paper.
In terms of the content, the front side is the event content for the children, and back side is the required text for the parents to read. Therefore, the way that the information was laid out and designed was different on both page.
The way it folds is like a zig-zag, with flaps folded to the front side to add some gimmicks for children to interact with. It can be used as spaces for trivia and cool facts.
A mailer was needed since the pamphlet was not set up for mailing information. The title of the event was designed with an orange foil effect and the Pikachu and Wailord were embossed.
Choosing a custom design was quite a challenge, especially when thinking about how certain elements, like the flaps, would work when printed. I also had to create my own mockup because the design did not fit any standard format. Another important lesson was being careful with intellectual property and understanding the restrictions involved in my role as a designer.
